Tech-Savvy Realtor Explains How She Survived the Economic Storm

By: Nicole Morten Email
By: Nicole Morten Email

Many people use the popular social networking sites such as Facebook, Linked-In, Wordpress and Twitter for fun...But Jennifer Mackay--and her real estate team in Panama City have turned these sites into powerful business tools.

"We have to be innovative with technology,” insists Mackay.

And that's not just a catch phrase. This tech-savvy realtor hasn't let the troubled economy hinder her efforts in closing a deal.

"Business is good, picking up...were getting very busy, fielding a lot of leads, writing contracts and selling properties..."

Jessie Cochran is the Web Master of jennifermackay.com , which happens to be one of the leading real estate websites in Bay County.

"Real Estate is highly competitive and we feel our strengths is the technology that sets us apart from our peers," said Cochran.

Not only is Mackay using her website to sell property--you can also find a virtual tour of each and every listing right here on Youtube.

Take this three bedroom-two bath Callaway home on Michael Drive. The virtual tour is interactive and inviting--making it more of a place that potential buyers can call home.

"We try to use as much technology as possible. Between webcasts, podcasts, mimeo, Youtube, we're everywhere...you have to be," said Cochran.

Cochran says the most obvious value behind staying on top of technology is the exposure to potential clients.

"We have to look at the whole technology realm not only ourselves but for our customers, buyers, and also sellers...getting their property out there to as many people as possible."

Click the blue link to find more about Jennifer Mackay and her team of Real Estate Consultants at Keller Williams.
You can also find Jennifer on Twitter.


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