Luring PCB Spring Breakers

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Each year thousands of high school and college kids escape reality to come to Panama City Beach's enticing spring break hot spots, and to make sure the area doesn't drop in numbers, the TDC has hired "Mr. Youth,” a marketing company based out of New York, to come up with fresh ideas.

Tuesday's Panama City Beach board meeting touched on spring break promotions.

Marketers are also using tactics they hope lure spring breakers to stay in the United States. One public relations campaign is titled "Celebrate Safety," hinting toward the incidents in Aruba with Natalee Holloway, and the hurricane-devastated Keys and Cancun.

Local businesses hope this happens, especially since spring breakers make up one-third of their overall yearly business.

The kickoff to this spring break campaign starts Friday with the launch of their Web site,