It's getting warmer and time to head to the beach, but officials at the National Weather Service want Florida beachgoers to be wary of rip currents when in the water.
The National Weather Service has designated this week as Rip Current Awareness Week to educate the public about the powerful and sometimes deadly currents.
An official with the National Weather Service says that nationwide more than 100 deaths are related to rip currents each year.
Rip currents form when powerful water currents flow away from shore and become trapped in a gap between the beach and a sandbar.
So how do you escape a rip current? Experts say that instead of fighting the current swimmers should swim parallel to the shore. Once clear of the outgoing riptide, swimmers can go straight in to shore.