An Ohio man decided to show his love and want for a just-released Blackberry Storm with the use of body art.

TJ Hewling had the Blackberry Storm image permanently tattooed on his leg after making a promise on crackberry.com’s: “What would you do for a blackberry storm?" contest.

Hewling picked up his new phone Sunday.

T.J. Hewling, new Blackberry Storm owner said, "I want to try to go to sleep for a couple of hours because I didn't go to sleep at all last night. I don't know that that will happen because I’ll be playing with it for the next three hours. I'm just going to go home, mess with it and learn about it."

Hewling's tattoo has been viewed by millions of people around the world on the internet.