Labor Day weekend marks the end of the "on-season" for the tourism industry on the Emerald Coast. The spike in tourists has area businesses soaking up the extra profits.
Every business we spoke with said they have a fall plan in place to handle the dip they usually experience in the "off season," and of course they boast year-round activities.
At the Holiday Inn Sunspree, the director of marketing said his hotel has been sold out two nights of this three-day weekend.
And like most hotels, Philip Colvin says the Holiday Inn will continue to go strong into the fall with plenty of things to do for the guests.
"Panama City Beach has a ton of great events lined up for the fall from the Indian Summer festival to the car show coming up in November. We also look forward to the Ironman Triathlon. There's a lot going on in the fall."
We all know that tourism plays a big part in Panama City Beach's economy, but it might be larger than you think.
The local Tourist Development Council reports six million people visit the area every year. This means $163 million a year for lodging and $1.5 billion into the local economy.