Passion Opening

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They came to watch the movie so many are talking about. More than 1,000 people watched The Passion Of The Christ Wednesday at the Carmike Cinemas.

The film is largely marketed towards a Christian audience, yet Christians aren't the only ones expected to watch the movie, but at the Carmike Cinemas Wednesday, most were with a church group or watching because they're Christians themselves.

Ryan Rogers came with his youth group from Lynn Have United Methodist Church.

"I think it's great, I think it's going to be a really good movie for Christian films."

Felton Cofer says he's here as a witness.

"I'm a Christian and I want to participate in seeing the passion of Christ."

Wendell Raulerson also came with his youth group from Lynn Haven United Methodist Church.

"I heard a lot of good reviews about it and I'm a Christian."

But before and after you see the movie, faith-based marketing and promotions companies are hoping to make some money from the movie-going experience. Anything from posters, door hangers, key chains, necklaces and even money clips are just some of the items promoted with the Passion movie.

Books-A-Million in Panama City is selling the Passion Book, a photo-essay with dialogue from the movie.

"We just got them last week," says manager Kevin Breyer, “We've sold about 20 and we're getting a lot of people asking for them."

It's everything Passion people are seeking, and for $24.99, the book is just one of the items available. The film expected to make $15 to $30 million at the box office this weekend alone.