Keeping Spring Break

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There was more bad news from the TDC's marketing committee. Spring break was down this year.

Official numbers are not in yet, but tourism officials estimate 20 percent fewer spring breakers came to Panama City Beach this year. Because high-rise condos are replacing small motels, there were 3,000 fewer rooms available, but many motel owners reported vacancies throughout the season.

Despite the drop, the TDC marketing committee members voted to spend just as much money for spring break advertising next year.

Bob Warren, the director of the TDC/CVB, says that segment of business is too big to ignore.

"Thirty million dollars is room revenue generated from spring break, that's a tough thing to walk away from and until you have a market to replace that, which we probably won't have for years to come, you have to cater to it."

The spring break marketing budget for next year will be $400,000.