With more than 40 drowning deaths within three years, the debate is focusing on whether new beach patrols, more warning flags and additional lifeguards are enough to save lives.
In the case of warning flags, tourists often don't know what they mean, but if the widow of one drowning victim has her way, that will change.
Sandee LaMotte was the wife of former CNN reporter Larry LaMotte who drowned while trying to rescue his 12-year-old son. Red flags were out at the time, but the Gulf was full of people.
She says she wants national legislation requiring beach property owners and rental agencies to get signed statements from guests confirming they have read and understood safety information.
She wants to call it “Larry's Law.''