54 year old Mark Steven Voigt apparently jumped into heavy rip currents to save his son and daughter who were trapped in the strong current.
A lifeguard was already in the water trying to rescue the two. He says he told Voigt to stay on-shore, but Voigt ignored the warnings.
The lifeguard managed to save the son and daughter, but lost sight of Voigt. South Walton Fire and Rescue officials found him a short time later and pulled him to shore. But it was too late.
Voigt was A U.S. Civil Service employee from Virginia and was visiting south Walton County.
His death is the 41st drowning along Northwest Florida Beaches in the last three years.
Just this past weekend 120 swimmers had to be rescued from the gulf in two days of heavy rip currents in the Pensacola area, 50 on Sunday and 70 rescues occurred on Saturday.