A Changing Political Climate Impacts Political Robo Calls

By: Bergen Baucom Email
By: Bergen Baucom Email

Marianna- It was the Monday before election day and Jerry Dorchuck was busier than ever. His company, Political Marketing International, makes automated phone calls.

"It's those annoying robo calls everybody hates. I got five from Mitt Romney yesterday and I'm not even doing his calls" Dorchuck joked.

Just hours before the big day, most would think business would be slowing down- but that was far from the case.

"In addition to the other clients we're dealing with, we'll have anywhere from 150 to 300 people call who want to do something right now."

Its a hail Mary attempt by frantic candidates- desperately reaching out to undecided voters.

"We may go back and survey them again and again to find out what issues are important to them. And then, based on what responses we get from them, we will design custom 'get out the vote' campaigns for that group" Dorchuck explained.

He also said unforeseen tragedies, like the attack on the Lydian Embassy and Hurricane Sandy, had not only effect the political climate, but his business as well.

"Obviously in New Jersey, where we're calling 10,000 voters and we [usually] connect with 7000 or 8000, we were only able to connect with 2000 or 3000 because the phone lines were down. We can't call cell phones, so what do you do? A lot of our clients on the east coast put things off until Sunday and Monday. That's made everything a little more difficult trying to make sure they get taken care of and a handle on the new stuff coming in."


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