It's a title that many in our area just don't like, but now the term "Redneck Riviera" will be the focus of a brand new clothing line from a popular country music star.
Hit songwriter singer, John Rich, of Big and Rich, announced the launch of the new brand Tuesday at Spinnaker Beach Club.
The term Redneck Riviera has been attached to this area for many years.
Rich says he associates the term with a lifestyle rather than a location.
The clothing line will be available later spring.