PANAMA CITY BEACH As millions of Americans face growing uncertainty about their healthcare plans, many are finding alternatives.
The idea of concierge medicine is catching on across the US.
Concierge, or VIP Medicine, is an alternative to traditional health insurance.
It was introduced a few years ago in larger cities like Atlanta, where it is growing in numbers.
Now one local clinic is trying a similar approach to provide unlimited primary care for a flat fee.
Dr. Terry Ullman of My Village Doctor has practiced traditional medicine in Bay County for more than 10 years.
But last spring, he began to think out of the box.
My Village Doctor CEO Dr. Terry Ullman says, "This was a concept we came up with several months ago because of the on-going debates with Obamacare and the changes in healthcare. What we found out is a lot of patients are having difficulty either understanding what their coverage is or they're having difficulty getting coverage."
Dr. Ullman is now known as "My Village Doctor", overseeing a practice that provides primary care for a flat fee.
For patients like Heath Armstrong, its the perfect alternative to insurance.
Armstrong explains, "In the industry I'm in, the building industry, I'd say 80% of them don't have health coverage, and if they do, it's through a significant other."
Forbes reports men will face the steepest insurance increases within the Affordable Healthcare Act, and if you're a 27 year old man, it could be almost 77% more.
But not signing up for healthcare could be even more costly.
Anyone who does not meet the March 31st deadline to sign up for insurance will have to pay a penalty of $95.
That number skyrockets to $325 in 2015, and $695 in 2016.
More people are turning to flat fee medicine.
"I think this will work in any city in the country."
But not everyone thinks it works.
Patients who turn to flat rates, still have to pay out of pocket for surgeries and prescriptions, Anything not included in general primary care.
"It doesn't cover specialists, it doesn't cover your hospital bill so we try to keep you healthy so you don't have to go to the specialist, so you don't have to go to the emergency hospital room."
So will it work here as well as it does in bigger cities?
So far, its slow to catch on.
Only five patients have signed up since My Village Doctor opened February 3rd..
But Doctor Ullman is hopeful others will join, after finding out they do have options when it comes to health care