The South Walton Fire District has brought a bit of the Northern U.S. to the Panhandle.
"It is just something fun to do,” said Anna Cothran, of the 30A Retail Truck. “It is crazy, not your every day event. In the winter not a lot of people are getting in the water and coming to the beach; it is something to just get everyone together. Get out of bed, and just kind of symbolic of taking the plunge into the New Year off with a freezing bang."
A number of South Walton residents and firefighters took part in the fire district's 1st Annual Polar Bear Plunge.
"We just wanted to try it and see if we could raise some money for our department,” said David Swift of the South Walton Fire District.
Participants paid $20 each for the privilege of jumping into the chilly water.
The money is going to support firefighting activities.
"We kind of wanted to do it as a fund raiser to raise money for fire prevention products that we buy and use during the year,” stated Swift. “We will also use the money for our award ceremonies for the firefighters."
South Walton Fire District officials say 25 people participated in the 1st annual Polar Bear Plunge.
They hope to have double the amount of people next year.
30A also designed t-shirts for the event, with those proceeds also going to the fire district.