"It has generally been the trend of the nonpeak, we are not a primary winter destination, however the nonpeak season has steadily grown over the last 10 years,” said Jon Ervin, of the Walton County TDC.
Ervin believes, South Walton's restaurants, unique stores and art galleries are some of the reasons people come to the area.
"In Walton County we definitely enjoy travel in the spring and summer, but holidays are important too,” said Ervin. “And while people think it is quiet, we still have a lot of business around."
Resorts in South Walton have seen the increase as well.
"I know that during the holiday season a lot of people like to go to new get away place, and Sandestin and all of South Walton is pretty popular,” said Maria Chung, spokesperson for Sandestin Resort. “We see a lot of travelers coming in from Texas, Illinois and Indiana. We have has a really wide range of drivers this year."
It all has to do with giving the tourist that home away from home feeling during the holiday's.
"We may have the beaches and we may have the stores, but in general we have a lot of things that cater to families, like the good southern restaurants to give you that home feeling,” said Chung.
"A lot of great accommodations and the vast majority of them vacation rental,so they really are someone's home away from home,” said Ervin.
AAA statistics also show that 91 percent of Americans will drive by car this year to their Christmas destination.
Also, numbers show that people flying this season has dropped by 1.5 percent.