Cyber Monday shopping in the workplace

By: Erica Rakow Email
By: Erica Rakow Email

Bay county-- Five years ago, the Monday after Black Friday was dubbed "Cyber Monday", a day of online sales. But the Monday after Thanksgiving, is also a work day for many Americans. The popular online shopping day certainly helps retailers, but can result in a decrease of productivity in the workplace.

Alicia Bailie says if she can't shop online, the holiday shopping won't get done. That's why she's taking full advantage of Cyber Monday sales.

"Between Black Friday and Cyber Monday, I’ll be 75 to 80 percent completely finished by tonight with three kids and extended family. Tthe deals are just too good to pass up!," said Bailie.

The mother of three now works from home. Although that wasn't the case last year, work did not put the Cyber Monday deals on hold.

"We would start the Wednesday before Thanksgiving and go all the way up until the last shipping day shopping online at work and by the time you would find a great deal and you share it with one person and then another person, everybody's wanting to see the great deal and by lunchtime, 3 quarters of the office is involved and it definitely cut into productivity," said Bailie.

According to the National Retail Federation, about 70 million people will make purchases from work. While many companies block access to certain websites, Bailie says Cyber Monday was an exception in her workplace.

"It was just a fun thing. Our manager's usually got involved in it too. We got great Christmas presents that way!," said Bailie.

Business Professor, Jerry Williams, says because of upgraded home technology, the amount of people shopping at work is expected to decrease this year.

"Last year, 53 percent of all Cyber Monday shopping was done from the workplace. For the first time this year, we're expecting the home front will take over because people have broadband access," said Professor Williams.

In past years, some companies made their whole year's profit off Black Friday. But last year, Cyber Monday brought in more revenue for retailers. So, whether you choose to shop from home or work, your online purchase could mean a business sinks or swims.

"When cyber Monday meets or exceeds what happens on black Friday, it becomes an extremely important day in the history or life of a business and their success or not success," added Professor Williams.

According to the National Retail Federation, about 106 million Americans are expected to shop online this year on Cyber Monday. That's up from 96.5 million shoppers last year.

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