Noah Shuler has been a smoker for over 20 years, smoking 3 to 5 cartons a week. He's tried quitting more than 40 times, but nothing seems to work. So he's trying electronic cigarettes.

"Actually it tastes pretty good," Shuler said.

The electronic cigarette's manufacturer claims they will help Shuler, and millions of other Americans, quit smoking.

The pen-like lithium battery-operated cigarettes contain cartridges filled with different levels of nicotine flavor.

Smokin' Vapor owner, Lori Switla, smoked for 30 years before recently making the switch.

"It was very easy for me to make the adjustment," Switla said.

According to the American Association of Public Health Physicians, the electronic cigarettes could save hundreds of thousands of lives.

"They are saying they have never seen another product that stands to save as many lives," Switla said.

But the U.S. Food and Drug Administration has its doubts.

The FDA sees the cigarettes as drug delivery devices that contain one off the same chemicals used in antifreeze. Opponents claims the electric cigarettes could increase nicotine addiction among young people.

Switla says the FDA's studies aren't conclusive enough and that her product is safe to consumers.

"So not only will it save the people who smoke it, but also all the people around them," Switla said.

"Unlike traditional cigarettes, people around you aren't breathing in the smoke. It’s only water vapor.

"It's smooth and I can feel the nicotine in it," Shuler added.

Shuler is hoping to one day quit smoking. In the meantime, he says he'll try whatever it takes to kick his habit.

Switla says the electronic cigarettes are a lot cheaper than the traditional ones. She says you'll save on average over $900 a year.