Obstetricians all over the world are telling expectant mothers about the possible healing properties inside their baby's placenta.
Bay Medical is going one step further.
The hospital has a program in place for women who are having a repeat c-section who are not in labor to donate their placenta.
The placenta goes to a company that uses it for research to grow human tissue for skin grafts.
Ob/GYN Dr. Deborah Edgeworth says If the studies are successful it would open up a whole new avenue of available tissue for burn victims and people who are disfigured.
Burn patients go through a long healing process that isn't always successful.
Scientists are now finding ways to use placenta stem cells to help speed up that healing simply by being sprinkled onto a wound.
There are more than four million babies born every year in the United States.
Most of the time, after birth, the placenta is thrown away.
That's because most parents aren't aware that close to 300 million cells can be taken from it.
About 50 doses of medication for burns and serious wounds can be created with one placenta.
Dr. Edgeworth says it all comes down to education.
"Most people want to be involved because it's a good service and yet it doesn't have any cost or expense or extra work or anything on the part of the patient.
It's just collected by the physician at the time of delivery and we put it in a container and ship it to the company and they take care of it from there."
The program is only for women who are having a repeat c-section.
That's because during natural child birth there's a chance more contaminants come in contact with the placenta, and researchers want as pure a specimen as possible.