Military Billboard Causing Controversy

By: Meagan O'Halloran Email
By: Meagan O'Halloran Email

After five days of the Weapons Buy Back Program in the Thawra District, more than 3000 rifles and three tons of ordnance were recovered and disposed of by EOD teams like this one from A Company, 20th Engineer Battalion. (U.S. Army photo provided by

After an unofficial military motto was banned in February from the "Navy Explosive Ordinance Disposal School", better known as the EOD School at Eglin Air Force Base, it has since appeared on a local billboard and is causing some controversy.

The ad reads "Initial Success or Total Failure". The digital billboard is situated at the corner of Range Road and Highway 20 in Blue Water Bay and was reportedly paid for by one of the EOD school's own members.

The message is coming under fire by many who find it offensive and is supported by those who find it admirable.

A political disclaimer was added to the advertisement this week because a resolution has been filed in the U.S. House to make the motto official, but the language was removed in February after a commander found the motto to be insensitive and disrespectful to the wounded and fallen EOD technicians and their families.

Many at the EOD school support the motto. A facebook page has been launched to protect it and donations have been made to pay for the billboard.


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