Panama City - Tourism Development officials put a lot of thought into how to promote Panama City Beach for Spring Break. But no matter what approach they take, there is another media outlet reaching hundreds of thousands of people with a different message.
Youtube videos have hundreds of thousands of hits and show a different message than tourism officials would like to portray.
"Individual properties advertise for what they want in their businesses...they should police, clean up and as long as it doesn't spill out onto the street and bay county have to pay for it," County Commissioner Mike Thomas said.
He says these videos are not accurate. County officials say most people here on Spring Break are responsible, but that is not what makes a good Youtube video.
"If you slip and fall and halfway down you tear your shirt off, if they're filming that whole thing they're going to show the part of you laying there with your shirt off on the ground next to the beer can laying there," Thomas said.
The TDC hopes to respond to this, as well as other spring break issues with the help of a task force that Panama City Beach officials plan on creating at the May 16th city council meeting.