PANAMA CITY BEACH - The latest tourism numbers from the month of August are in from the Bay County Tourist Development Council and officials say they're good.
At Tuesday's TDC meeting, members learned that bed tax numbers were up more than 20% in August.
Bed tax numbers also showed that tourism numbers were up more than 8% compared to this time last year.
TDC officials say they're pleased with the numbers and that many factors could have contributed to Panama City Beach's tourism in August.
"The Alabama school system, a year ago, changed their start dates and so we may have seen more folks from Alabama traveling later into the month of August. The timing for Labor Day could have also been part of it," Tourism Development Council Director, Dan Rowe said.
TDC officials also talked about their advertising and marketing plans for the upcoming fiscal year 2014, including spring break.
Members discussed the possibility of a bucket list challenge where visitors would check off activities they would do in Panama City Beach and win a prize.
They also approved an advertising budget of more than three million dollars Tuesday.
Council members approved doubling the advertising budget for spring break to $100,000. Officials say that part of the budget makes up a small percentage of the overall advertising spending.