Tech-Savvy Realtor Explains How She Survived the Economic Storm
Save Email Print
Bookmark and Share
Updated: 10:36 PM Sep 9, 2009
Tech-Savvy Realtor Explains How She Survived the Economic Storm
Many people use the popular social networking sites such as Facebook, Linked-In, Wordpress and Twitter for fun...But Jennifer Mackay--and her real estate team in Panama City have turned these sites into powerful business tools.
Posted: 6:00 PM Sep 9, 2009
Reporter: Nicole Morten
Email Address: nicole.morten@wjhg.com

Tech-Savvy Realtor Explains How She Survived Economic Storm
width:200 and height: 88 and picwidth: 200 and pciheight: 88
Font Size:

Many people use the popular social networking sites such as Facebook, Linked-In, Wordpress and Twitter for fun...But Jennifer Mackay--and her real estate team in Panama City have turned these sites into powerful business tools.

"We have to be innovative with technology,” insists Mackay.

And that's not just a catch phrase. This tech-savvy realtor hasn't let the troubled economy hinder her efforts in closing a deal.

"Business is good, picking up...were getting very busy, fielding a lot of leads, writing contracts and selling properties..."

Jessie Cochran is the Web Master of jennifermackay.com , which happens to be one of the leading real estate websites in Bay County.

"Real Estate is highly competitive and we feel our strengths is the technology that sets us apart from our peers," said Cochran.

Not only is Mackay using her website to sell property--you can also find a virtual tour of each and every listing right here on Youtube.

Take this three bedroom-two bath Callaway home on Michael Drive. The virtual tour is interactive and inviting--making it more of a place that potential buyers can call home.

"We try to use as much technology as possible. Between webcasts, podcasts, mimeo, Youtube, we're everywhere...you have to be," said Cochran.

Cochran says the most obvious value behind staying on top of technology is the exposure to potential clients.

"We have to look at the whole technology realm not only ourselves but for our customers, buyers, and also sellers...getting their property out there to as many people as possible."

Click the blue link to find more about Jennifer Mackay and her team of Real Estate Consultants at Keller Williams.
You can also find Jennifer on Twitter.

Headlines - msnbc.com
  • Docs diagnose Harry Potter's headaches

    After years of studying, experts think they've figured out what was ailing Harry Potter all those years -- a  nummular headache.After years of studying, experts think they've figured out what was ailing Harry Potter all those years -- a  nummular headache.


  • Is it Alzheimer's, or mild cognitive impairment?
    Almost everyone currently diagnosed with a mild form of Alzheimer's disease would be downgraded to not having the condition, if new proposed criteria for the diagnosis of cognitive problems were applied, a new study shows.
  • Study: Child abuse bigger threat than SIDS
    In the first national estimate of serious injuries due to child abuse, Yale University researchers say 4,600 U.S. children were hospitalized with broken bones, traumatic brain injury and other serious damage caused by abuse. Babies younger than one were the most common victims.
  • Facebook takes a toll on your mental health
    By Stephanie PappasLiveScience Facebook's initial public offering of stock is likely to make a lot of developers and designers of the site very wealthy.
  • Sex-ed less effective in red states, study says
    By Christopher WanjekLiveScience Sex education is failing to reduce adolescent birthrates in conservative states, according to a new study. Perhaps paradoxically, states with a majority conservative population and higher degree of religiosity tend to have higher teen birthrates.
  • Spanking linked to more aggression in kids
    A review of 20 years of research finds that physically disciplining a child has long-term, harmful effects on their development.
  • CDC: 1 in 5 kids exposed to secondhand smoke in cars
    Texting while driving, speeding and back-seat hanky-panky aren't all that parents need to worry about when their kids are in cars: Add secondhand smoke to the list.
  • 11 instant mood-boosting foods

    Dark chocolate, blue potatoes and lemon macaroons! Find out what other surprising foods can help feed your brain and improve mood. Dark chocolate, blue potatoes and lemon macaroons! Find out what other surprising foods can help feed your brain and improve mood.


  • Study: Green tea could be secret to healthy old age
    Elderly adults who regularly drink green tea may stay more agile and independent than their peers over time, according to a Japanese study that covered thousands of people.
  • Supporters grapple with fallout over Komen cuts

    Fierce controversy over a policy that cut -- then apparently restored -- funding for Planned Parenthood by the Susan G.Fierce controversy over a policy that cut -- then apparently restored -- funding for Planned Parenthood by the Susan G.


  • US shutters embassy in Syria, withdraws staff
    The US has closed its embassy in Damascus and withdrawn all American diplomats from Syria as President Assad's deadly crackdown on rebels continues.
  • 'Deceptive practices': US levies new sanctions on Iran
    WASHINGTON -- President Barack Obama ordered new U.S. sanctions on the government of Iran, including the Central Bank, on Monday.
  • European politician taps into fear, sex appeal

    A Flemish nationalist politician in Belgium has launched a new campaign that taps into anxiety about the country’s immigrant Muslim population, while capitalizing on the svelte figure of his 19-year-old daughter.A Flemish nationalist politician in Belgium has launched a new campaign that taps into anxiety about the country’s immigrant Muslim population, while capitalizing on the svelte figure of his 19-year-old daughter.


  • 6.8 quake in Philippines kills 13, buries homes

    A strong earthquake in the Philippines killed at least 13 people Monday as it destroyed buildings and triggered landslides that buried dozens of houses, trapping residents.A strong earthquake in the Philippines killed at least 13 people Monday as it destroyed buildings and triggered landslides that buried dozens of houses, trapping residents.


  • Israel: Palestinian deal abandons 'way of peace'
    The main Palestinian political rivals took a major step Monday toward healing their bitter rift, agreeing that Palestinian President Mahmoud Abbas would head an interim unity government to prepare for general elections in the West Bank and Gaza.
  • European freeze disrupts schools, transit

    People walk on a frozen path alongside Lake Geneva in Coppet, Switzerland, on Monday.Overwhelmed by deep snow and harsh temperatures, some countries in Europe closed down schools and struggled to run public transport Monday, as post-snow rains caused a dam to collapse in Bulgaria, flooding a village and killing at least four.


  • Greece plays game of chicken over bailout

    A Greek and an EU flag fly atop the Greek ministry of finance as a storm, literally and financially, looms over Athens.Greece let yet another deadline slip on Monday for responding to painful terms for a new EU/IMF bailout as patience in Brussels wore thin over drawn-out negotiations among its feuding political leaders.


  • Aww, man! Bart Simpson joins Barbie in Iran ban
    TEHRAN -- The Simpsons are corroding the morals of Iranian youth, an official said on Monday, as dolls based on Bart, Homer and the rest of the American cartoon family joined the shapely Barbie among Western toys targeted by a new crackdown in Tehran.
  • Radical preacher to be released, UK judge rules
    A British court ruled Monday that an extremist cleric described as one of Europe's leading al-Qaida operatives should be released on bail.
  • Egypt speeds up work for presidential vote

    An Egyptian man stands in front of riot police blocking the road during clashes with protestors near the Interior Ministry in Cairo, Egypt, on Saturday.Egypt's military leader told electoral officials Monday to speed preparations for presidential elections after a new eruption of street protests demanding that the ruling generals move more quickly to hand power to an elected government.