The first-ever Pepsi Gulf Coast Jam is officially in the books, and the Tourist Development Council in Panama City Beach is turning their sights toward the next big event.
Executive Director Dan Rowe says he's beyond pleased with the turnout for this year's Gulf Coast Jam.
In three days, the event drew in thousands of visitors.
The TDC doesn't have exact numbers yet, but they say rough numbers fall in line with what promoters were hoping for.
TDC officials also say events like the Gulf Coast Jam help the fall tourist season grow year after year.
"We've been adding events into the fall, you know, throughout. You know, after the oil spill, we had music festivals just to help remind people to come back, that the beaches were fine, and the oil was away. So there's more energy, and emphasis on the fall and it's going to show up in our visitation numbers," Rowe said.
Next weekend, Panama City Beach will be playing host to thunder beach which will also incorporate several concerts.
Traditionally, June and July are the peak tourism months in Panama City Beach, bringing in 50% of the year's tourist revenue.
That's followed by the month of March for spring break.
The fall season brings in the remaining 20%.
Meanwhile, Panama City Beach Police say the event went smoothly on their end as well.
Just a handful of arrests and no major disruptions.