The 24th annual Holly Fair begins Friday to benefit Bay County's children, women and elderly.
The event, put together by the Junior League of Panama City is in it's 24th year, having raised over $3 million since it's inception.
Money raised goes towards clothing children and mentoring them as well as funding other projects that go towards helping women in the community.
More than 70 merchants from across the United States will be selling clothing, jewelry, paintings, and many other products while attendees are entertained with music, food and auction items.
The Holly Fair is held at Boardwalk Beach Resort on Panama City Beach throughout the weekend. It is open to the public Friday from 10L30 am to 6 pm, Saturday from 9 am to 5:30 pm, and Sunday 11 am to 4 pm.
General admission is $5, for more information visit www.jlpanamacity.org.