For many people, Thanksgiving day means turkey, gravy and Christmas shopping.
For newspapers, it means printing ads for Black Friday shoppers.
Workers at the Panama City News Herald and the Northwest Florida Daily News have been working hard to pack the papers with deals.
Newspaper Operations Director Ron Smith said, "A lot of things aren't put online. People think all the Black Friday specials are online and they are not. There's a lot of things in here that I have not seen elsewhere."
This year a single edition of the paper weighs five pounds, significantly bigger than years past.
A normal newspaper has three or four inserts.
The Thanksgiving edition of the Daily News has 49 inserts.
The News Herald has 44.
Beginning Wednesday night at 8:00 the News Herald staff sold copies of the paper in their parking lot.
For those who go to extremes to save a buck or two, the newspapers will be their road map to success.
Elizabeth Blecha a Black Friday Shopper said, "I want to hit certain stores at certain times and I want to see what items I need at certain stores. So I have to map it out."
For those who get home delivery, your paper should be on your doorstep by 6:00 Thursday morning.