In the midst of all this cold weather, it's hard to imagine spring break is less than 2 months away.
Beach business owners and city officials are already planning for the arrival of hundreds of thousands of college students.
The Holiday Inn Resort on Front Beach Road is a favorite with spring breakers.
Marketing Director, Philip Colvin, says the entire resort is already halfway booked.
And the Holiday Inn isn't the only resort that is expecting big business this spring.
Mike Bennett one of the owners of Seahaven Beach Resort said, "Its just been rising monthly really since the beginning of the year. We don't have a crystal ball, but based on what we are seeing kids are calling. They are booking they are excited about Panama City Beach."
Colvin said, "The pace of booking for this year is right where we want it to be last year it was. Last year was a good year and if everything goes the way its going now this year is going to be even better than last year."
The big resorts will organize plenty of activities for the breakers and that's going to require some extra attention.
Holiday Inn officials say that over 7,000 students will come to the beach making it hard for police to patrol.
However, Panama City Beach Police Chief Drew Whitman is already beefing up security.
Thursday he asked for and received $126,000 from city council members to pay for more than 50 extra law enforcement officers.