Spring Break Numbers Saw 20% Increase

By: Kavontae Smalls Email
By: Kavontae Smalls Email

Spring Break 2012 was a huge hit according to the latest round of bed tax numbers which exceeded expectations.

Panama City Beach saw a 20% jump in revenue during the month of March. The figures total $1.7 million; that’s nearly $290,000 more than last year.

Tourism officials believe the good weather played a big role in drawing thousands to the beach. Many visitors were within driving distance, but there were some who came by plane.

College students were not the only ones enjoying some fun in the sun this year as more families with children also took to the beach.

The tourist development council ran several promotions this year including gas giveaways and used online advertising to attract more tourists.


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