Food Prices Might Affect Taste

It appears that if you'd like your food to taste better, you may want to pay a little more for it.

A new study finds those who paid more for an all you can eat buffet reported the food tasted better, they felt less guilty about overeating, and had an overall better experience.

"The more somebody would pay for a meal the more they would appreciate what they eat and the less guilty- it would be a better experience for them," Laura Jeffers, R.D., Cleveland Clinic, said.

Cornell University presented 139 people with a menu that offered an all you can eat buffet priced at either $4 or $8. Results show those who paid $8 for the buffet reported enjoying their food more than those who paid $4.

A majority of the people who paid the lower price also reported feeling like they had overeaten, felt more guilt about the meal, and reported liking the food less and less throughout the course of the meal.

Researchers say they were surprised to find how much pricing may affect how we feel about our food and that the findings could offer lessons about how to approach a buffet- pay more, maybe eat a little less, and have a better experience overall.

"I think it really says that if people go to a nice restaurant and they're going to spend more money they'll be able to appreciate what they're eating and also, kind of limit their overeating and potentially not overeat," Jeffers said.

The findings for the study were presented at the "Experimental Biology 2014" meeting.


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