A world famous recording artist is helping the South Walton Tourist Development Council sell the area.
Walton County -- Susanna Hoffs of the Bangles tailored the song titled “This is the Place” to represent the lifestyle of South Walton.
The South Walton Tourist Development Council (TDC) paid Hoffs 75,000 for the song using BP marketing grant money. The deal gives the TDC rights to the song for seven years. The licensing agreement allows the TDC to use it for video and online promotion and marketing fro the “Visit South Walton” campaign.
The response to the sound has been good so far.
Susanna Hoff will perform the song live during the 30A Songwriters Festival on January 13-15 in South Walton.