Say Hello To The Movie-Theatre-Gym

Trying to get on the treadmill, but can

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Trying to get on the treadmill, but can't stand the boredom? Or don't want to be seen by other gym members? One fitness chain has the solution, and seems to be a blockbuster hit. Say hello to the Cardio Cinema. Is it a movie theater? Is it a gym? Well actually, it’s a movie theater in a gym.

The Cardio Cinema…It’s a cool dark room, designed to be like you're at the movies. Instead of sitting in a typical seat, you're on a treadmill, or on a bike, watching the movie. The theater, at the Gold’s Gym in Charleston, South Carolina is one of about fifty located in gold's gyms across America, and the clients here say that it is a blockbuster hit.
"I think this is one of the best parts of the gym in here," said a gym member. "It takes your mind off all the work you're doing. It keeps your mind off running in place."

But taking your mind off the work at hand is only one benefit. General Manager, Jamie Smith says it helps many of newer clients take the first step.

"It’s less intimidating. It just makes them feel more comfortable, nobody's watching them, and they don’t feel like they're on display."
That's critical, because in a recent survey by the American Council on exercise, more than 20% of non gym-goers said intimidation keeps them from doing regular exercise. In the case of this Gold’s Gym though, it’s the movies that keep the clients coming back.

"Twenty minutes has gone by already and I didn’t realize it...I could stay for the whole movie, but what's that…an hour and half? I think I’ll pass on that."


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