Managers at an Atlanta store say 1,200 women lined up early to buy discount wedding dresses.
The annual "Running of the Brides" dress sale began at 8 a.m. Friday at Filene's Basement.
Soon-to-be brides began lining up Thursday afternoon outside the store.
Managers say there were more brides this year than last year and believe it is due to the economy as well as the deals.
In all, 2,200 dresses are for sale. Dresses are $249, $499 and $699.