DAYTONA BEACH, Fla Bikers are outpacing Daytona 500 fans when it comes to tourism spending in the Daytona Beach area.
The Daytona Beach News-Journal reports that a recent study by Mid-Florida Marketing & Research found the 10-day motorcycle rally provides a bigger economic boost to the region than the annual NASCAR race.
The study found that Bike week generated $74.8 million in spending by Volusia County visitors last year. The Daytona 500 generated $40.34 million.
Bike week kicks off Friday. As man 500,000 visitors are expected to attend the event.