ELIZABETHTOWN, Ky. -- A Kentucky family is auctioning off its prized collection of Coca-Cola memorabilia -- all 80,000 items.
The auctioning begins in September and experts believe the family could make millions. The Schmidt family started collecting items in the early 1970s. Bill Schmidt, then a third-generation Coke bottler, picked up some mementos to decorate his plant's offices.
Then the lot grew and Schmidt and his wife opened up a museum in 1977 in Elizabethtown, Ky. But now the family is ready to move on and they're selling off the items piecemeal, in online auctions and at their museum.
The Schmidt collection includes one-of-a-kind posters, rare serving trays, century-old lithograph calendars and unique bottles.
The Schmidts plan to start a family foundation with the money they raise and will give to charities.