PANAMA CITY BEACH, Fla. (CBS NEWS) - In videos all over social media, more teenagers are using a new vaping device at school.
"The kids doing it in my high school are not discreet about it at all," Abby Bernstein, a high school senior, said.
"They can be at home, at school, at any place, plug it in, and no one would know," Dr. Mila Vascones-Gatski, a Substance Abuse Counselor in Arlington, Virginia Schools, said.
The JUUL is a new e-cigarette, small enough to fit into a marker and it resembles a USB flash drive.
"It has a cool factor--kids are attracted to it," Dr. Vascones-Gatski explained. "It's very easy to conceal, it's affordable, and in terms of smell it doesn't give much of a smell so parents can't detect it."
Dr. Vascones-Gatski says JUUL is changing how middle and high school students vape. Last year, she confiscated one e-cigarette in six months. This year, it's two per week.
"This year, all of them have been JUULs," she said.
Like many e-cigarettes, nicotine pods for JUUL come in a catchy flavors like creme brulee and mango. One pod is equivalent to smoking about one pack of cigarettes.
Dr. John Spangler cautions the long term effects of vaping are not known.
"Since nicotine alters the way the brain develops, we are concerned about adolescents and even young adults using these products while there brain is still forming," Dr. Spangler, a Professor of Family and Community Medicine at Wake Forest Baptist Medical Center, said.
On their website, the makers of JUUL say they are committed to combating underage use of their product.
Dr. Vascones-Gatski says she's getting the word out about Juuling to
educate students, parents and staff so these devices don't end up in the hands of children.
The makers of JUUL say their goal is to provide adult smokers an alternative to traditional cigarettes.