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Gulf Coast Jam recap; officials still talking success a week later

Updated: Jun. 14, 2021 at 8:05 PM CDT
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PANAMA CITY BEACH, Fla. (WJHG/WECP) - Some would say it was the biggest country music festival since the pandemic began.

“It was the biggest event we’ve ever had,” Executive Producer Rendy Lovelady said.

Lovelady said Gulf Coast Jam brought in right at 70,000 people over the three-day period.

“All 50 states were represented. We had 14 different countries here as well,” Visit Panama City Beach’s Lacee Rudd said.

Rudd said what helped make it so big was the pre and post-national media attention the festival received.

“With Lynard Skynard, they were featured in The Rolling Stone [magazine],” said Rudd.

Other publications like Billboard, CMT News, and The Washington Post all featured Gulf Coast Jam during the event and throughout the week after. Lovelady said a positive spotlight was also shown on one special guest.

“When the Governor showed up, it was just massive,” said Lovelady.

“Let people live their lives. Don’t make people wear masks,” Governor Ron DeSantis said.

Now looking ahead to the Labor Day Weekend Gulf Coast Jam, both say 70% of the ticket sales will be people returning and that they hope to make it the biggest festival yet. Having this festival again in a little more than 80 days, Lovelady said will bring a lot of the revenue to the Beach for the second time.

“If we brought in $34 million in economic impact in June and you bring it again in September, well obviously that’s over $70 million in a three-month period,” said Lovelady.

With hopes to not only bring in more revenue, but more than 75,000 people next time around.

“Our goal is to just continue to fill it and make it big and bring in the most that we can bring in to the community,” said Lovelady.

“PCB Entertainment mentioned that sales were right on track,” said Rudd.

Right on track, to what they say is having a rolling stone of a good time.

Lovelady said along with bringing in extra revenue, the festival also creates extra jobs. He adds one of the only changes festival goers can expect for the Labor Day Weekend event is the talent.

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