Edgewater Beach Resort changing ownership

Updated: Jun. 17, 2021 at 8:08 PM CDT
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PANAMA CITY BEACH, Fla. (WJHG/WECP) - Edgewater Beach Resort is one of the founding resorts on Panama City Beach run by Resort Collection. And now, it’s in transition to new ownership.

“We’re excited about them taking it to another level,” Resort Collection director of Operations and TDC Vice-Chairman Steve Bailey said.

Them being a company called V-Trips who has properties all over the country and wanted to come to Bay County. The resort will now be powered by V-Trips in the local market.

“It’s always exciting to have new, fresh eyes on every aspect of the job,” Director of Front Office Operations Lei Martinez said.

Resort Collection will acquire the rooms division and rentals.

“You’ll see us be able to enhance the owner’s marketing visibility on different platform portals and so that’s what we’re really focused on is owner-driven,” said Bailey.

The original Resort Collection is now RC Hospitality Management. RC Hospitality will deal with the restaurants, pool deck, and club at all properties.

“And from the guest standpoint, that they’ll be able to come down and everything will be a seamless process with RC Hospitality and Resort Collection now,” said Bailey.

But there’s one big thing management wants people to understand about the transition in ownership for this legacy brand.

“With a legacy brand, the reason they bought into it is because of the great success we have had and our employees have had,” said Bailey.

Martinez has been with the company for six years.

“Normally when that happens, everybody gets let go,” said Martinez.

But that’s not the case this time. V-Trips is retaining 60 employees for the rooms division, so Martinez will continue on with the new owners.

“The owners will see the same faces. The guests will see the same faces,” said Bailey.

“We still have the same team in place to help them with that, help guest experiences and be successful in every way,” said Martinez.

Being successful as they anticipate tremendous growth moving forward with the new platform.

V-Trips will now be the largest collector of bed tax in Bay County. Bailey said the bed tax collection goes towards community enhancements.

Ownership has been in transition since June 1 and is expected to take several months.

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