Businesses and restaurants are gearing up for small business Saturday, a campaign launched in 2010 to promote small businesses around the country. The campaign was the brainchild of American Express.
The National Federation of Independent Business advocates for more than 300,000 small businesses around the country.
The organization's top researcher, Holly Wade, says small businesses in big cites, and small towns notice impact, while people are discovering some local gems.
"Small businesses offer a unique experience for customers in their local community. They offer the more tailored shopping experience in retailers."
Recently opened "13 Hub Lane" in Panama City Beach originated along 30-A, but has since opened a second shop on the beach. The store features interior design finds and items made locally, like 30-A Olive Oil.
Area manager Kim Lyon says managing a small business allows them to form relationships with customers.
"Being able to be more involved with your clientele, and really taking an active part in helping them furnish their dream home," Lyon said.
Lyon says the owners buy smart when they can, so they can offer volume discounts on a lot of items they purchase, allowing consumers to get the best price without sacrificing quality.
In 2011, the U.S. Senate officially recognized Small Business Saturday, and the campaign's spokesperson says that solidified the day as a national success.
Small Business Administrator Linda McMahon is urging more people to keep the momentum going this Saturday.
"When you shop at that small business right in your hometown, in your community, that money flows right back into your community. So it's incredibly important."
The American Independent Business Alliance found 48 percent of money spent at local small businesses cycles back into local economy.
The organization says non-local chains circulate less than 14 percent of money back into the local economy.