Destin-Fort Walton Beach rebranding to attract more families

DESTIN, Fla. (WJHG/WECP) - More than half of kids in the country spend less time outside than typical prisoners, according to Destin-Fort Walton Beach Tourism Director Jennifer Adams.

Tourism leaders want to bring more family-friendly attractions to the Destin-Fort Walton Beach area. (WJHG/WECP)

"We have beautiful natural resources, we are an outdoor playground so our whole initiative is to make childhood an adventure again," said Adams.

Part of their rebranding will focus on getting kids and families outside.

"Get kids on the water with their parents, put those devices down, be outside, come here year round and really get reconnected again," said Adams.

Tourism officials say they are rebranding the Emerald Coast to Destin-Fort Walton Beach to make the destination clearer and to attract more families year-round.

Destin Harborwalk Events Manager, Lindsay Lacasse, says marketing towards families will bring more tourists in the long run.

"Families are a year-round demographic, and it creates a generational business for us, so parents come with their kids and then eventually those kids will bring their kids to the area as well," Lacasse said.

Locals also agree that there needs to be more for families to do.

"You have your retired folks, but they already have their things to do, and I think having families and things for the families to do is an important thing for the area," said Ron Walls, Walton County resident.

Follow Destin Harborwalk on Facebook for more details on their family-oriented events.

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