Is the "off season" a thing of the past?

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SOUTH WALTON, Fla. (WJHG/WECP) - The beginning of August marks the starts of a new school year for many.

And in years past, this also meant the end of the tourist season for 30A.

But some local businesses are saying this year is unlike the rest.

"Now we're coming up on a time where being in a seasonal area, historical data is very important to us. We're always looking at last year, same week, same day numbers and we we're kind of preparing for that slow down that should happen when kids go back to school and vacation ends, and the last three days have not shown that typical downturn," said Cuvee 30A owner, Tim Creehan.

Whether it's due to the area growing and naturally keeping year-round business, or because of the type of visitors South Walton attracts not being limited to schedule restraints, business owners are starting to believe the "shoulder season" is becoming a thing of the past.

"So I think if we get through Wednesday and that's still up, I'm very encouraged that we might not see the typical drop-off that we have seen in the past," Creehan said.

Creehan also said July numbers were up year over year and he said he hopes the trend continues.