Jeep Beach Jam starts on Thursday

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PANAMA CITY BEACH, Fla. (WJHG/WECP) - Jeep owners are gearing up for Jeep Beach Jam. Early registration started Tuesday afternoon.

Jeep owners brought their vehicles to Frank Brown Park to get registered for the upcoming events.

Jeep Beach Jam officially kicks off Thursday night and around 3,000 to 5,000 people are expected to attend this year's festivities.

Mark Forrest, a Partner with Jeep Beach Jam, said, "We have a lot of good things going on. We have a lot of new attractions this year. We also have American super Jeep that's going on which is a good competition for builders. A lot of things have been added to our event this year."

You don't need a jeep to attend the events. Anyone is welcome to come out and watch.

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