South Walton tourism revenue rising

WALTON COUNTY, Fla. (WJHG/WECP) - Walton County tourism officials say that their tourism numbers were up by 9.5 percent in January.

They say the county also recorded approximately $501,000 in Tourist Development taxes.

"Letting visitors know about the great reasons to visit during these slower times of the year helps keep local businesses doing well, and ensures that the local economy is healthy year-round," said Visit South Walton Director of Communications David Demarest.

The Tourist Development tax, or bed tax, is a four percent tax collected on hotels, condos and other short-term rentals and serves as a way to gauge visitation and demand trends in South Walton.