State officials talking about disbanding Visit Florida

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BAY COUNTY, Fla. (WJHG/WECP) - State officials are talking about disbanding Visit Florida, the state's official tourism marketing corporation created in 1996.

Tuesday at Bay County's Tourist Development Council meeting, board members discussed the importance of Visit Florida and how it's helped tourists know Panama City Beach is still open for business after Hurricane Michael.

This year, Visit Florida needs to be reauthorized by the Florida Legislature, otherwise, it will go out of business on October 1.

"Visit Florida is very important to us, as we are talking about how do we recover from the impact of the storm? So we're reaching out to the Speaker of the House, to the Senate President, to the Governor, and the Chief Financial Officer encouraging them, you know, to reauthorize Visit Florida," said Dan Rowe, President of the Tourist Development Council.

Visit Florida also works closely with travel agents and tour operators and is responsible for operating Florida's official welcome centers.