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Visit Panama City Beach still working to connect with visitors despite outbreak

Visit Panama City Beach is launching their “This is #MyPCB” campaign to...
Visit Panama City Beach is launching their “This is #MyPCB” campaign to keep visitors engaged until everyone is ready to travel again. (WJHG/WECP)(WJHG)
Published: Apr. 9, 2020 at 2:38 AM CDT
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Tourism is big in our area especially in Panama City Beach, which brings in millions of visitors every year.

“Anytime a visitor comes and stays in one of our accommodations there is a bed tax that is collected,” Visit Panama City Beach Vice President of Marketing, Jayna Leach said.

Leach said 17 million visitors came to Panama City Beach in 2018.

After working last year to recover from Hurricane Michael, Visit Panama City Beach officials were hoping to bounce back and increase their tax collections over 2018 by 4% this year.

With the beaches closed, hotel reservations being canceled, and many restaurants only offering pickup or delivery options to due to the coronavirus outbreak, tourism is taking a really big hit.

“When tourism numbers are down that impacts the destination and the direct visitor spending to the destination,” Leach said.

Which is why Visit Panama City Beach officials are launching their “This is #MyPCB” campaign to keep visitors engaged until everyone is ready to travel again.

“We can’t wait until they come back to the real fun beach. Until they can come back, we want them to share their favorite Panama City Beach moments,” Leach said.

Leach said it’s an opportunity for loyal visitors to showcase the spots they love in Panama City Beach and get an opportunity to win items like a PCB beach flag, tumblers, and a professional video of their experience in the city.

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