Walton County tourism numbers up in January

WALTON COUNTY, Fla. (WJHG/WECP) - More people visited Walton County in January than they did last year.

The Tourist Development Tax collection showed an increase of 22 percent in South Walton for January 2019 compared to January 2018.

“We’re glad to see this kind of growth in what is traditionally a slower time for tourism – glad not only for ourselves, but for the help it offers our neighbors, too,” South Walton Director of Communications David Demarest said. “I think what it shows is just how versatile and robust the tourism economy can be, and how an economy built on providing a service to visitors also serves as an important resource for locals.”

The Tourist Development Tax, also known as a bed tax, is a four percent tax collected on hotels, condos, and other short-term rentals. Tourism leaders say it is the best way to gauge visitation in South Walton.